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Viewability + Audience: Why Digital Ad Growth Depends on the Link Between P...

I was lucky enough to join some of digital advertising’s best and brightest last week at the IAB’s Ad Ops Summit and Comscore’s own Media Seller Roundtable, and those in attendance were treated to som...

Taking Pictures of Products Is Main In-Store Activity for French Smartphone...

There were 28.4 million French smartphone owners in the three month average ending September 2013, which constitutes nearly 60 percent of the total French mobile audience. During the month nearly 20 p...