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Real Time Data and Decision Making

Comscore has built its business on making sense of data. As its marketplace has grown, so has the typical data set sizes it has to deal with, along with customers demanding quicker insights to make fa...

Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate...

A U.S.-based vCE™ Charter Study of 12 national advertisers found that 72 percent of Charter Study campaigns had at least some ads running next to content deemed “not brand safe” by the advertiser. In...