Advertising Strategies for Targeting U.S. Hispanics
Online Video Content on the Rise in the U.S.
The NFL & Fantasy Football: A Match Made in Search Heaven
The Internet created an ideal environment for the growth and adoption of fantasy football as the powerhouse of engagement that it is today. This engagement has translated into what is now a multi-bill...
Measuring the Social Side of Display Advertising
Turkey in the Global Internet and The Future of Online Measurement
1 in 5 UK Smartphone Users Searched for Retail Store Location
In the UK, the top retail/e-commerce activity performed on a smartphone was finding a store location, with 20.2 percent of smartphone owners using the service in August 2011. 15.3 percent of all smart...
OPA Video Day
Male Viewers Spend Twice as Much Time Consuming Online Video in Spain
Comscore Social Essentials Shows that “Craftsman Experience” Doubles Social...
Vevo is Top YouTube Partner Channel in UK
Introducing Comscore's Media Planner 2.0
Spotify Makes a Splash among U.S. Early Adopters
Tablets Drive Half of Non-Computer Traffic in Colombia
Brew Feature Phone Users Show High Level of Engagement
The Internet Giveth and the Internet Taketh Away
Apple Owners Most Satisfied in UK
5 in 10 Top U.S. Mobile Devices Are Brew Feature Phones
Audience Targeting Validation: Are Your Ads Reaching the Intended Audience?