The Varying Impact of Ad Frequency in the Digital Environment
The Relaunch of Syfy: When Search Shapes the Brand
Four Ways to Improve Display Advertising
Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Inte...
MMX 360: Unified Digital Measurement for Asia-Pacific
The Power of Plan Metrix: Using Plan Metrix and Comscore Data for Powerful...
Chatroulette Takes the College Crowd by Storm
If you’ve been paying attention to the blogs over the past month, you’ve probably started noticing an increasing focus on (and maybe even an obsession with?) Chatroulette. For those who don’t already...
From Keywords to Content: Extend the Power of Search Branding
How Online Advertising Works: Whither the Click in Europe?
The Comscore Data Passport - First Half 2010
The Digital Consumer Will Shape the New Brave New World
Store Promotion Strategies for a Digital World
The Online Health Insurance Landscape
ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...
GSMA Mobile Media Metrics Mobile World Congress Seminar
The State of the U.S. Online Retail Economy in Q4 2009
The Sad Plight of Small Businesses
ePharma Summit 2010 and the Importance of Metrics
The 2009 U.S. Digital Year in Review