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Lift Off: Brand Research in the Cross-Platform Age

As the media industry pivots to cross-platform measurement, brand research shouldn’t be left out in the cold. So, what’s standing in the way? And how impactful can cross-platform campaigns and brand m...

Online Trendspotting in India 2019

It has been a very busy 2019 in India so far, with major sports events such as the Indian Premier League (IPL) and the ICC Cricket World Cup as well as political events such as the India elections.