Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser...
Comscore Releases Japan Desktop Online Video Rankings for April 2016
Real Estate Trends Online
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this July 2016 edition, the topic is "Real Estate".
Dutch Spend Half of Desktop Time Watching Videos
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video pr...
Fail Early and Fail Often: What Data Reveals about Social Success in 2016
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Video serves a Social Media ace for Roland-Garros content
Ad Fraud: Digital’s Newest Bad Guy
The Value of a Digital Ad
How delivery and brand/sales impact can drive digital advertising ROI
Roku Leads OTT Streaming Devices in Household Market Share
How Europe was watching the UEFA Champions League
EGM Comscore Data Fusion
Mobile Ads Drive Higher Brand Lift Than Desktop Ads
Effectiveness of Online Advertising
3 Reasons to Use Influencer Marketing