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The Value of a Digital Ad

In this keynote presentation, Cai Fang, Vice President, China, Comscore, Inc., together with Rana Deepender, CEO, Greater China, Millward Brown, shared how delivery and brand/sales effect can drive ad...

Comscore and Kellogg - ISBA Webinar: 4 things to consider for your 2016 dig...

Brand safety, ad fraud, viewability and audience targeting – brands are facing challenges that affect their trust in digital advertising.