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Lessons Learned in Digital Advertising: From Direct Response to Branding

What’s past is prologue, and as digital advertising continues to grow in sophistication there’s a lot we can learn from its evolution. From click-through rates and cookie deletion to sales lift, in-ta...

Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform...

Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Lati...