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The Internet as China’s Consumption Booster

China is well on its way to becoming the world’s Number One online retail market. The e-commerce sector has seen a 30% average annual growth since 2006, and the total value of e-commerce transactions...

Advertising Effectiveness: Benchmarks and Best Practices

Digital advertising has evolved from a direct response medium to a branding medium very quickly in the last few years. Digital advertising is also growing in sophistication and importance, so the trad...