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5 Principles of Comscore Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world...

The Next Generation of Media Measurement: How Better Metrics Enable Online...

In this presentation, Paul Goode, SVP Marketing APAC, EMEA and LATAM, covers the ingredients of digital success in the UK, the evolution of digital media, how to improve digital planning and more.