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Driving Stronger ROI with Real Time Branding Insights Brazil

In this presentation Alex Banks, Comscore VP Latin America and Managing Director Brazil presents how Comscore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution.

New study finds that the IAB's Mobile Rising Star ad formats are more likel...

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bol...