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Government 2.0: Digital Measurement = Better Management

Early in my career, I had the distinct pleasure to work side by side with John Little, Institute Professor and the Chair of Management Science at the MIT Sloan School of Management. John is the quinte...

Going Beyond TV on the Web: Finding the Untapped Advertising Opportunities...

While brand name broadcasters may dominate advertisers’ plans, plenty of opportunity lies beyond “TV on the Web.” Examine creative new models for online video advertising that enable advertisers to cr...