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Introducing MMX 360: The Next Generation of Audience Measurement

"Introducing MMX 360: The Next Generation of Audience Measurement," presented on June 1, 2009 by Comscore CEO and Co-Founder Magid Abraham at Federated Media's 2009 CM Summit NY.

American Idol Predictions – Final Thoughts

Well, it looks like I came up empty on my prediction about the winner of American Idol last week, so I’ve done some follow up investigation to see where I might have erred.