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From airlines to hotels to online travel agents: online consumer behaviours...

In this report we look at online behaviours that impact the travel industry in India. In doing so, we identify opportunities that marketing professionals in the industry can leverage as well as patter...

How Comscore and YouTube Unlock the Power of CTV

Consumers are flocking to new ways of watching content and connected TV (CTV) is emerging as the new mainstream media providing richer and more diverse experiences. For advertisers, the opportunity to...