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In Uncertain Times, People Turn to Local News

It was just months ago that news of the novel coronavirus, COVID-19, came to light. While many national-centric news outlets warned that COVID-19 would eventually spread in America, that prediction ha...

Local TV Burning Issues: Impact of Changes in Measurement Methodologies

When it comes to the evolution of local TV measurement, it can’t be denied that the times are changing. Local television is no longer just linear, but it also reaches across platforms. As a result of...