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Using Verification to bring out the Quality in Programmatic

Comscore's VP of Advertising Effectiveness, Duncan Trigg, recently spoke about how to bring trust to programmatic at the annual AOP Programmatic forum. Crucial topics like viewability, non-human traff...

Digital Campaign Benchmarks: How Are Your Campaigns Performing Versus the C...

To help guide the industry to better understand campaign delivery on the whole, Comscore releases industry benchmarks from the more than 200 billion impressions it measures across the globe from its c...