Addressable Ads Promise Outcome-Based Metrics
Brand Innovators' TV & Cross-Screen Measurement
Celebrating Data Privacy Day
At Comscore, we take privacy seriously and are committed to the responsible use of personal information. Our Privacy Principles – transparency, control, and security – drive that commitment.
Three Trends Rebooting TV Measurement
Local TV Shines As Viewers Seek Pandemic News
TV Needs an Impression-Based Currency for Pay-Per-Performance
In the latest installment of Comscore’s "Advancing Toward a Common TV Measurement Currency" series, Sinclair’s President of Broadcast and Chief Revenue Officer shares the importance of an impression-b...
OTT Shows Key Strength in Impression-Based Targeting
TV Must Embrace Digital-Style Buying
We’re Breaking Silos for Audience-Based Buying
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
‘TV Will Never Be the Same’ After Addressability
The Convergence of Linear & OTT Measurement
In case we missed you at DMEXCO 2020
How To Solve Identity & Safeguard Privacy
The Renaissance of Cross-Platform Local Advertising
Ushering in the Next Generation of TV