How to Find Success on TikTok
"The beautiful thing about Comscore is the ratings are far more consistent....
Online social gaming platform Roblox beats DPO expectations
Roblox reached a valuation of $36 billion in March 2021—surpassing its DPO reference price by 44%. Strong growth and high penetration in two key age groups highlight the potential of its user genera...
Food delivery growth driving more consumers to use digital payment methods
Addressable Ads Promise Outcome-Based Metrics
Is an Epic Monster Clash enough to get viewers up off the couch and out to...
The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic,...
The Clear, but Disparate Impact of Covid-19
Linear TV vs OTT: What's the Drama?
Quarterly Wrap-Up Q1 2021
Effectively Measuring Branded Content Marketing on Social
Respecting Privacy in Online Measurement: Comscore's Vision
Introducing Comscore's Predictive Audiences
Comscore Snapshots: online finance in Europe
Comscore Snapshots: online finance in the Asia-Pacific region
What happens to ad targeting if user tracking goes away?
State Level Clusters in India
Comscore Snapshots: entertainment in the Asia-Pacific region
Linear TV vs OTT: viewing behaviour of Smart TV users