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Context & Audiences, Targeting In Tandem

Rachel Gantz, GM of Activation Solutions at Comscore, discusses audience-based targeting vs. contextual targeting and the advantages of paring both strategies together with BeetTV's Andy Plesser.

Impact of COVID-19 on Digital Media Consumption in APAC

The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers’ behaviour. The APAC Client Insights team analysed the most recent data and here are some upda...