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The Comscore Campaign Essentials Carnival!

What a night! The Comscore Campaign Essentials Carnival was a great time for all, and not just because of the snow cones with a kick! I was thrilled to some of our top clients and good friends having...

Understanding The Potentially Persuasive Power of Consumer-Produced Content

Comscore and EXPO present findings from a joint study evaluating the power of consumer-produced video content. The study evaluates the likelihood of user-generated videos to exhibit elements of sales...