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Measuring the Effectiveness of Online Advertising: Lessons Learned

Take an in-depth look at the current digital measurement market, an analysis of various leading methodological approaches and case examples of how marketers are using cutting-edge research to improve...

Groupon.com Audience Grows 1000% in Past Year, Captures #1 Spot among Coupo...

In August, Groupon surged ahead with its 11th straight month of gains to reach 6.5 million U.S. unique visitors, capturing the title of the web’s most visited coupon site. To look at Groupon’s current...