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The Importance of Getting Beyond Big in Online Video

When it comes to making online video audiences targetable and valuable, big sweeping numbers and unfamiliar, ambiguous metrics such as ‘streams’ can mislead us into thinking that video is complicated,...

The Physics of Online Advertising

Comscore’s paper “Whither the Click”, which reveals the significant positive impact of display ads even when there’s no click, is being published in this month's issue of the Journal of Advertising Re...