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Valencia Festival of Media

With Comscore chairman and co-founder Gian Fulgoni, and Comscore mobile expert Paul Goode, both speaking at the event, I travelled to Valencia last week to attend the Festival of Media.

On Branding Versus Direct Response Advertising

A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on...