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From GSMA MMM to Mobile Metrix: The Evolution of UK Mobile Media Measuremen...

Earlier this week Comscore launched Mobile Metrix in the United Kingdom, which applies Comscore’s unified approach to mobile measurement through the combination of mobile panels and census-based taggi...

Unlocking Programmatic's Potential - Delivering Trust in Programmatic Milan

This presentation, shared at the VIP event: Delivering Trust in Programmatic in Milan, highlights Comscore’s solution for trusted programmatic transactions of quality advertising.