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Six Questions: Gian Fulgoni, Comscore

For better or worse, Comscore has been closely identified over the past 20 years with the measurement and verification of web traffic and audiences. As the herd moves to mobile devices and addressable...

From TV to Total Video: How Integrated Video Planning Can Transition Advert...

All media – including TV – are going digital. While TV remains the leading media channel for the vast majority of consumers, viewing time has largely been flat over the past several years while digita...