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Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...

May turned out to be a banner month for mobile as it delivered on some huge milestones which underscored just how impressive the medium’s ascendance has been in the past few years. Mobile platforms –...

Succeeding with Viewable Impressions and Audience Guarantees

Few industries have seen the level of disruption that the digital ad industry has experienced in recent years. With an increasingly complex ecosystem, advertisers and agencies need answers to crucial...