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The Irish Times Leads Online Newspaper Category in Ireland

In Ireland, newspaper sites reached more than 75 percent of the total internet audience in August 2011. The online presence of The Irish Times was the leading site in the category attracting 666,000 u...

Lessons Learned: Maximizing Returns From Digital Marketing

As digital advertising continues to grow both in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. This presentation from the Associa...