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Is Linkedin Becoming an Essential Resource for Job Seekers?

A couple weeks ago, Linkedin CEO Jeff Weiner offered an interesting viewpoint on some new ways of solving the current U.S. unemployment situation. Weiner argues that the current dislocation in the job...

Best Practices for Creative and Creative Evaluation

“Why do some of my ad campaigns drive offline sales and others don’t?” This is one of the most common questions that Comscore VP of Research & Development Frank Findley receives from CPG, pharma and...