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10-minute video on TikTok from the Hilton group sees 86X more views than th...

At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.

Comscore Taps Purchase Data To Help Measure Ad Impact

If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer p...