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MMX 360: Unified Digital Measurement for Asia-Pacific

During this session, Pat Pellegrini, (VP of International Research) and Kalyan Lanka (Senior Product Manager) provide details about the Unified Digital Measurement approach, explain its benefits, and...

From Keywords to Content: Extend the Power of Search Branding

Showcasing the latest research data, Comscore demonstrates the impact that search engine marketing has on online branding, while Vibrant presents current examples of marketers who leverage in-text adv...