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Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered

One of the promises of the Internet is the ability to target an exact individual. After all, unlike radio or TV, where messages are simultaneously broadcast to a broad audience, online advertising is...

Everything You Need to Know About Movie Junkies

Comscore industry analyst Elise Neel focuses on the online behavior of movie consumers. Elise provides an in-depth profile of online movie ticket e-commerce sites to help you understand who is making...