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Introducing Comscore's Predictive Audiences

Watch our recent webinar now to learn more about the industry’s new standard in audience targeting solutions for a cookie-free world.

What happens to ad targeting if user tracking goes away?

On March 3rd, 2021 Google announced, much to most of the ad tech industry’s chagrin, that “once third-party cookies are phased out, [Google] will not build alternative identifiers to track individuals...