Global perspectives: Digital and CTV trends to watch in 2021
TV Needs an Impression-Based Currency for Pay-Per-Performance
The State of Social Video
It has never been clearer that video is a powerful tool for making an impact and sharing information on social media. The recent rise of video-focused platforms like TikTok has brought even more atten...
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...
OTT Shows Key Strength in Impression-Based Targeting
Global State of Mobile
Mobile continues to represent a majority of the time spent online, which has impacted the way consumers watch videos, order food, and make payments. The 2020 landscape has seen major changes, includin...
The Power of Sports Storytelling
Comscore Snapshots: online finance in Europe
What will viewers watch on election night in battleground markets?
Comscore Snapshots: online finance in the Asia-Pacific region
TV Must Embrace Digital-Style Buying
We’re Breaking Silos for Audience-Based Buying
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
Fearmongering in CTV Advertising
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
Predictive Audiences for Connected TV
‘TV Will Never Be the Same’ After Addressability