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Connected TV Advertising in the UK

The proliferation of digital channels over the past decade has caused a giant shift in the marketing mix and now the industry is seeing another seismic shift with the emergence of Connected TV (CTV)....

INTERACT Summit EP. 2 Recap: Key Takeaways and Insights

The social playbooks, strategies, benchmarks brands, publishers and advertisers often rely on have been thrown out the window. Yet, what you missed if you didn’t make it to our INTERACT EP.2 event --...