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Local TV Burning Issues: Impact of Changes in Measurement Methodologies

When it comes to the evolution of local TV measurement, it can’t be denied that the times are changing. Local television is no longer just linear, but it also reaches across platforms. As a result of...

Social Media Landscape in APAC

Social media is one of the top categories accessed by digital audiences worldwide, ranking higher than other popular categories such as news, entertainment and retail. In December 2019, APAC had most...