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Unpredictable But Comprehensively Measurable: The View of Social from Share...

The Calm the F@*! Down Index is apparently a tool which marketers working in social media quote to help clients understand that chaos is inherent to the ecosystem. Unpredictable, uncomfortable and int...

Hiding Likes: The Instagram Shift Shining A Light on Engagement Metrics

The social media ecosystem has known for some time that engagement with content is what matters more than vanity metrics.