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Trends in Marketing Intelligence

Now that Comscore Digital Analytix® has been named as "VISIONARY" in Gartner´s Magic Quadrant for Digital Marketing Analytic, we present how our innovative practices for enterprise analytics and how t...

It's Make it or Break it Time for the Fall TV Season

September is here and with it comes fall foliage, back to school sales and the much anticipated start to the new TV season. Between now and December, networks will premiere almost 40 new programs in a...