Plus d'information

What's Driving DTC Ad Effectiveness in 2012?

A comprehensive analysis of more than 200 DTC campaigns tested by Comscore, showing a monumental shift in the drivers of effective DTC advertising over the last three years.

Let the Evolution Begin

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the Italy by Mike Read and Fabrizio Angelini. In addition to digital trends, it discusses the i...