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Discover the Emerging Role of Socially Enabled Ads

Are you a fan of display advertising? Interested to know how advertisers are building Social Networking features into their online creatives? Would you like to see how Facebook is changing the way dis...

Men More Difficult to Persuade with Advertising than Women

In a study of 292 television copy tests that accounted for about 200,000 respondents, Comscore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages tha...