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Who Will Rid Us of this Meddlesome Click?

As I write this blog post about the continued but inappropriate use of the click for evaluating the effectiveness of display ads, I’m reminded of Henry II’s famous quote when he obtusely referred to T...

Latin America Online Video Viewing

Comscore recently launched its Video Metrix service for several markets in Latin America. The inaugural month of data showed that online viewers in Mexico watched the most video on average, consuming...