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Comscore Acquires Nedstat, Global Analytics and Online Optimization Provide...

Today, Comscore announced the acquisition of Nedstat, an online analytics and optimization firm. Based in Amsterdam, the Netherlands, Nedstat has a proven track record of helping companies improve the...

Great Expectations: How Advertising for Original Scripted TV Programming Wo...

As broadcasters, networks and cable, satellite and telecom companies evaluate the opportunities gained and lost when making content freely or conditionally available online, it is now more important t...