2016 U.S. Cross-Platform Future in Focus
4 things brands should consider when going Programmatic this year
“Mobile is Eating Bricks and Mortar”
My colleague Andrew Lipsman, VP of Marketing Insights here at Comscore, penned the above headline as he was analyzing the trends in online shopping and buying this past holiday season. It succinctly s...
Comscore Releases Rankings of Top Web Entities in Japan for January 2016
iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base
Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...
We kicked off this year with a promise to create the new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at mas...
Comscore Releases February 2016 U.S. Desktop Online Video Rankings
Comscore Ranks the Top 50 U.S. Digital Media Properties for February 2016
Comscore Releases February 2016 U.S. Desktop Search Engine Rankings
Comscore on Programmatic
The Value of a Digital Ad
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...
3 Things Brands Should Consider Before Going Programmatic
Value of a Digital Ad: Comscore and Millward Brown
Comscore Reports January 2016 U.S. Smartphone Subscriber Market Share
Give Your Creative a Chance!
U.S. Wedding Planning Online
Mobile Millennials: Retail Myths and Realities