Local TV Will Take National Spending
Fireside Chat with Lyle Schwartz and Aaron Fetters
Why Marketers Need to Know About Advanced Currencies
Advanced currencies are a relatively new phenomenon, allowing television advertisers to identify audiences by moving beyond a standard age and sex demography to focus on consumer targets.
Expectations from Snapchat
This holiday season consumers will spend around $80B online
CNBC: 2017 is Box Office Equivalent of 100-Year Flood
Comscore box office analyst Paul Dergarabedian discusses what to expect from the box office in 2017.
Holiday shopping promotions starting earlier and earlier
Advanced TV Targeting Early In A Mega Trend
Ad Week 2016: Is precision targeting delivering on its promise?
Ad Week 2016: What’s needed to make data truly actionable?
Ad Week 2016: How do you evaluate quality delivery?
Ad Week 2016: What are the metrics that matter?
Millennials going mobile
Effet de halo: Comment le fait d’annoncer sur des éditeurs Premium améliore...
Normes publicitaires Comscore, T1 2016
Combattre la fraude publicitaire pour accroître le ROI : table ronde avec K...
Mobile video is driving force in this election
Will digital ads outpace TV?