Trafic Non-Humain : pourquoi c’est important et pourquoi vous devriez vous...
Quel impact le trafic non-humain peut-il avoir sur le ROI de vos campagnes...
Measurement of Fraudulent Traffic Must be Stricter
As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter in an interview with Beet.TV.
Mobile commerce growth 'on fire'
Time spent online by the numbers
How Walmart & Target are winning mobile
This past holiday season nearly a quarter of online shopping was done using a mobile device – meaning it’s no longer OK for a retailer to have a good web site – they also need to master selling via sm...
La valeur d’une publicité digitale
Half Of Biggest Publishers Have Viewability Problem: Comscore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni
App Wars: Does the little guy have a chance against Facebook, Apple & Googl...
How Facebook (and Twitter) are mastering mobile
Réaliser les pleines promesses du programmatique grâce à l’initiative Indus...
America's staggering mobility madness
How mobile is changing retail
It's a very merry mobile Christmas
Cyber Monday kicks off
What will this holiday season bring for e-commerce?
Online Media Measurement: It’s Not Like Betamax Vs VHS