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2010 Online Auto Insurance Report

Comscore’s 2010 Online Auto Insurance report is a detailed review of the attitudes, preferences, and behaviors of auto insurance policyholders and shoppers. By analyzing how these consumers engage wit...

Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face

By now, many in the digital space have heard of Comscore’s MMX 360 initiative. This represented a major enhancement to Comscore’s original panel-only audience measurement approach, where we b...