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The Consumer Centric Measurement Revolution

Comscore CEO Jon Carpenter shares the critical changes in media consumption patterns and the opportunities emerging for marketers, agencies and content creators. Watch his full presentation from Adver...

Game on! The FIFA World Cup kicks off

The 2022 FIFA World Cup is about to start, just as soccer is gaining traction in the U.S.: the number of Americans who consume soccer-related content has increased by 10 million unique visitors in the...