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The Importance of Mobile and Multi-Platform Measurement in India

As with the majority of global markets, the number of users accessing the internet via desktop devices has remained relatively static in India in the last couple of years, but to take this as a sign o...

Parallel Universes: Measuring Eyeballs Across Platforms, Screens and Device...

Comscore co-founder and CEO Gian Fulgoni shares exclusive data about cross-platform measurement, including how the intersection of linear TV and digital media has transformed the way media distributio...