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3 in 10 display ads delivered are never seen, often because users fail to s...

A U.S.-based vCE™ Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had t...

Smartphone Adoption Approaches Tipping Point Across Markets

Comscore’s latest report, the 2012 Mobile Future in Focus, reveals smartphone adoption showed strong gains across much of the developed world. In the US and EU5 markets, smartphone penetration grew at...