Strategies that Win: The New Year Sports Segment Guide
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore, MD
With another week of NFL football in the books, Baltimore, MD residents showed their NFL fandom across linear TV channels.
Transcending audience measurement: social media incremental reach
Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...
A Big Week for Sunday Night Football in Salt Lake City, UT
Despite Utah not having its own NFL franchise, Salt Lake City residents are still clearly invested in this year’s football season.
Top 3 Holiday Shopping Predictions for 2023
Unlock the Power of Co-Viewing on Roku
Political TV Ad Exposure Targeting
Football Coverage Shines in Charlotte, NC
Is there Representativeness in Measurement? Why the Move to Cross-Platform...
Next-Gen Measurement: AI, Automation and Big Data
All Eyes on NFL Football in Los Angeles, CA
Comscore and AWS announce access to census-level analytics in new data deli...
Comscore In Conversation with the Green Bay Packers
A global look at digital consumer benchmarks
NFL Football Drives Impressive Ratings in Kansas City, MO
Un-Identifying the Future of Advertising