Younger Consumers Receptive to Advertising on User-Generated Content Sites
Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults
Firefox vs. Internet Explorer: Part 2
In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cogno...
Comscore Responds to IAB Open Letter
Comscore Cookie Deletion Study and its Implications for Internet Audience M...
Cookie Deletion Rates and the Impact on Unique Visitor Counts
We issued an important press release today showing the results of a Comscore study on the rate of cookie deletion, and the impact this has on the accuracy of cookie-based server data in measuring uniq...
Firefox vs. Internet Explorer
Social Media Best Practices in the Chaos of Covid-19